If I don't understand something, I can't come up with a good design—so my job first was to understand what "Somatics" was and for me it did not come easily. Because Somatics is so dynamic, I felt there were couple of images that could help convey what it is. First I felt it was important to have a face, after all, Don helped to pioneer the practice. And because it's larger than the sum of its parts, I loved the idea of using beautiful portraits of grand rocks, it represented a connection to the earth and wisdom.

My first corporate project, something I've tried to avoid, but I knew that with David, the owner, I'd have the freedom to design a non-traditional property management site. At first he was afraid that the site looked too different from other management sites (that was my point) but I was able to persuade him that's what he was paying me for. Soon after he signed up a client who really liked the feel of the website. Phew!